Business Rates Help
Independent Business Rates Support Website
Helping Businesses Understand Their Rates
Business Rates Help is an independent enquiry platform that connects business owners with experienced surveyors who can review commercial property details and explain potential business rates options.
Our goal was to create a professional, user-friendly website that simplifies a complex subject, removes barriers to enquiry and gives businesses a clearer route to specialist advice.
Live Website
Creating a Simpler Route to Specialist Advice
The previous website created unnecessary friction by requiring visitors to upload a business rates bill before they could make an enquiry. Many potential customers abandoned the journey because they did not have the document available.
We redesigned the customer experience to make enquiries quicker, explain business rates in plain English and build confidence in an independent, professional service.
Our Approach
1. A Clearer First Impression
We created a distinctive dark green and lime visual identity with bold messaging and prominent calls to action that immediately communicate the purpose of the service.
2. Two Simple Ways to Enquire
Visitors can either submit a short enquiry form with their business and property details or upload their latest rates bill. A bill is no longer required to start the conversation.
3. A Customer Journey Built Around Real Concerns
The website guides users through common issues such as high business rates, changing property circumstances and possible overpayments before explaining how an independent surveyor can review their enquiry.
4. Clear & Responsible Information
We presented complex information in plain English, explaining rateable values and business rates while making it clear that an enquiry does not begin a formal challenge and that reductions or refunds cannot be guaranteed.
5. Designed for Every Device
The fully responsive layout keeps the enquiry process accessible across desktop, tablet and mobile, ensuring a smooth experience from first visit through to confirmation.
The Outcome
We delivered a website with:
- A streamlined enquiry form with an optional rates bill upload.
- Clear calls to action throughout the customer journey.
- Easy-to-understand explanations of business rates and valuations.
- A professional visual identity that builds trust.
- A responsive experience optimised for desktop and mobile.
- A simpler route from concern to specialist advice.
The Result
Business Rates Help now has a stronger digital presence that makes it easier for business owners to explain their circumstances, understand their options and take the first step towards specialist advice through a professional, user-focused website.
Website Design & Development by Hivebyte Technology Ltd
