Logo Design Story

The logo for Huddersfield Exhaust & Tyres Ltd was designed to capture the company’s core services while projecting reliability, professionalism and expertise within the automotive industry.

At the heart of the design is a bold circular emblem, symbolising movement, continuity and trust. The left side of the circle incorporates a detailed tyre tread pattern, instantly communicating the company’s tyre services and establishing a strong connection to the automotive sector.

Extending through the centre of the mark is a stylised exhaust system, representing the business’s specialist exhaust services. The streamlined shape creates a sense of speed and efficiency, reflecting the company’s commitment to delivering high-quality workmanship and dependable vehicle care.

The colour palette was carefully chosen to balance professionalism with energy. The use of black conveys strength, expertise and reliability, while the vibrant yellow introduces a sense of confidence, visibility and customer-focused service. The contrast ensures the logo remains highly recognisable across signage, uniforms, marketing materials and digital platforms.

Overall, the logo was created to be more than just a visual mark, it serves as a representation of Huddersfield Exhaust & Tyres Ltd’s values: quality service, technical expertise, trustworthiness and a commitment to keeping customers safely on the road.