Logo Design Story

The identity for Beirut Spicy was created as a focused extension of the Beirutable brand, designed specifically for the fast-paced takeaway experience based in Timperley.

While it remains visually connected to the parent brand, Beirut Spicy was developed with its own distinct personality—one that reflects speed, intensity and the bold character of Lebanese street food.

At the heart of the identity is the same custom “B” monogram, ensuring immediate brand recognition and continuity with Beirut Restaurant. However, for Beirut Spicy, the mark is presented in a more direct and high-impact format. A clean black background is paired with the refined “B” symbol, creating a strong, confident and instantly recognisable takeaway identity. This stripped-back presentation was intentional. Unlike the sit-down restaurant experience, Beirut Spicy is built around quick service, convenience and immediacy, and the identity reflects that through simplicity and visual strength.

The design approach focuses on a bold, minimal aesthetic for instant recognition, high-contrast styling to stand out in a competitive takeaway market and strong brand consistency with the wider Beirutable identity. The result is a takeaway brand that feels fast, modern and accessible, while still carrying the heritage and authenticity of Lebanese cuisine through its connection to the parent identity.